DentistryUnited.com Newsletter

 


                    D e n t a l    F o l l i c l e               

             The        Monthly     E- Journal Of  Dentistry                  Vol - I V    Number-  X       March 2010

In this Issue:

  • Editorial - History Of Dental Implants

  • News

  • Laughter - The best Medicine

  • Birds of a Feather Huddle Together - Dr.Bhavana Doshi

  • Video Of The Month - Lasers

  • Setting the Record Straight on Dental Amalgams

  • They Fight Film - Those people you see with white teeth - The Sydney Morning Herald - Jan 15, 1923                                

 

Editorial :

     

The Mayan civilization has been shown to have used the earliest known examples of endosseous implants (implants embedded into bone), dating back over 1,350 years before Per-Ingvar Brånemark started working with titanium.

While excavating Mayan burial sites in Honduras in 1931, archaeologists found a fragment of mandible of Mayan origin, dating from about 600 AD. This mandible, which is considered to be that of a woman in her twenties, had three tooth-shaped pieces of shell placed into the sockets of three missing lower incisor teeth. For forty years .i.e. until 1970 the archaeological world considered that these shells were placed after death in a manner also observed in the ancient Egyptians. in 1970,  Professor Amadeo Bobbio of brazil studied the mandibular specimen and took a series of radiographs. He noted compact bone formation around two of the implants which led him to conclude that the implants were placed during life.In the 1950s research was being conducted at Cambridge University in England to study blood flow in vivo. These workers devised a method of constructing a chamber of titanium which was then embedded into the soft tissue of the ears of rabbits. In 1952 the Swedish orthopaedic surgeon, P I Brånemark, was interested in studying bone healing and regeneration, and adopted the Cambridge designed ‘rabbit ear chamber’ for use in the rabbit femur. Following several months of study he attempted to retrieve these expensive chambers from the rabbits and found that he was unable to remove them. Per Brånemark observed that bone had grown into such close proximity with the titanium that it effectively adhered to the metal. Brånemark carried out many further studies into this phenomenon, using both animal and human subjects, which all confirmed this unique property of titanium. In 1965 Brånemark, who was by then the Professor of Anatomy at Gothenburg University in Sweden, placed the first titanium dental implant into a human volunteer, a Swede named Gösta Larsson.

 Stevens and Alexander the US independent researchers filed a patent in 1969 with the US patent filing for titanium dental implants. Brånemark published many studies on the use of titanium in dental implantology until in 1978 he entered into a commercial partnership with the Swedish defense company, Bofors AB for the development and marketing of his dental implants. With Bofors (later to become Nobel Industries) as the parent company, Nobelpharma AB (later to be renamed Nobel Biocare) was founded in 1981 to focus on dental implantology. To the present day over 7 million Brånemark System implants have now been placed and hundreds of other companies produce dental implants.
Some current research in dental implantology is focusing on the use of ceramic materials such as zirconia (ZrO2) in the manufacture of dental implants. However, long-term clinical data is necessary before one-piece ZrO2 implants can be recommended for daily practice

 

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Yours truly

Dr. Syed  Nabeel

Editor of Dental Follicle & WebMaster www.DentistryUnited.com

News :

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Laughter - The Best Medicine :

There was this case in the hospital's Intensive Care ward where patients always died in the same bed and on Sunday morning at 11 a.m., regardless of their medical condition. This puzzled the doctors and some even thought that it had something to do with the supernatural. No one could solve the

mystery ..... as to why the deaths at 11 AM.

So a world-wide expert team was constituted and they decide to go down to the ward to investigate the cause of the incidents. On the next Sunday morning, a few minutes before 11 a.m., all of the doctors and nurses nervously waited outside the ward to see for themselves what the terrible phenomenon was all about.

Some were holding wooden crosses, prayer books, and other holy objects to ward off the evil spirits ... Just then, when the clock struck 11...

Phil, the part-time Sunday sweeper, entered the ward and unplugged the life support system so that he could use the vacuum cleaner!!!!!!!


 




 

                                         

 

 

Why most Advertising doesn’t work? - 1

 

By Dr.Bhavna Doshi. BDS (Lon).

 

Dr Bhavna Doshi is an international lecturer, who has worked extensively with the National Media including Extreme Makeover UK.  She is the CEO of Dental WEALTH Builder, which primarily focuses on Practice Productivity, Cost-Effective Marketing and Growth Strategies.

 

Although many of us dentists do advertising to some degree, a majority of the dental advertisements are ineffective. Usually, they are more similar to enlarged expensive business cards or a scientific representation of the practice with all its associated scientific jargon. (Although to be fair I am occasionally treated by the odd snippet of a well intended ad.) Dentists love dental talk, but unfortunately for us, the rest of the population amongst other things still think endodontic posts, implants, root canal treatments and restoration of their own roots to be one and the same!

So, why do most ads fail, and what is failure?

To understand this we must have in the forefront of our minds the primary reason as to why we are advertising. What is our ad intended to do? Is it to purely create awareness of your practice/service or are you trying to attract a greater number of patients to your practice. You see, advertising is a bit like art, you need to be creative and imaginative. No advertising should be done in the same way every time – because then it becomes boring and loses its appeal (if it had any in the first place).

So after figuring out what you are trying to do, you need to have some way of determining whether a particular ad is working or not. This is how you will know that the money you have spent on that advertising is working hard for you or have you just wasted your marketing money. You will only be able to improve things if you know that it needs improving in the first place. A majority of dentists just advertise because that is the thing to do when you have a business. A classic example is yellow pages ads. There is something comfortable about doing as everyone else does. This way when things don’t work you don’t have to blame yourself.

There are several key reasons why most advertising doesn’t work and you need to be aware of them when creating any ads, so that you can save yourself some expense:

Not Targeting

Most dental ads I see are not targeted. This means they are not positioned in a place to be noticed by the appropriate audience. For example, if you are trying to attract patients which might be interested in cosmetic treatments then advertising in a local Coop is not going to give you the same results as advertising in a beauty salon.

You need to work out the answer to the following question: where are the people that I want in my practice most likely to be found? Then advertise in those places. Simple!
You are simply “targeting” the people you want in your practice.

TO BE CONTINUED IN NEXT ISSUE

 

As a special Dental WEALTH Builder launch gift, I have packaged together a “7 Gift” compilation, one of which is “The Top Ten Biggest Advertising Mistakes in Dentistry” manual. To obtain your FREE gifts please go to www.dentalwealthbuilder.com  and sign in for these Gifts.

 

Alternatively, you can e mail me on bhavna@dentalwealthbuilder.com 

 

 

 

VIDEO OF THE MONTH

 

 

 

 

 

 

 

 

Dentistry simulation android - hanako the robotic phantom head

Aspiring Japanese dentists can now look forward to honing their skills with a robotic simulator, where mistakes won't have serious consequences.Developers at Showa University and robot maker Tmsuk say Hanako Showa, designed to look just like a 5-foot-tall Japanese woman, is the first of her kind in the world. Offering realistic treatment scenarios, she can open and close her mouth, turn her head, and say "Ouch! It hurts!" She can also interact verbally with students, answering questions like, "Are you OK?"


Whether Hanako will reduce the number of pervert dentists in Japan remains to be seen. But she's definitely expected to provide an objective means for evaluating the abilities of students. Developers say students need a platform on which they can practice procedures over and over again.

So far, about 90 students at Showa University have undergone examinations with the android. Instructors can control Hanako's eyes, head movement, and tongue, monitoring how she reacts. For instance, students who touch Hanako's uvula will provoke a vomit response. Hanako also produces saliva in her simulated cheek membranes, and students will have to suction it just like with a real patient. The robot has eight axes of motion in her head, eyes, mouth, and neck, though her mouth doesn't seem to move when she talks. Her skin is made of resin and her tongue is made of silicon.

The developers plan to commercialize Hanako for sales to university dentistry schools. Graduates who get the chance to work with Hanako will at least have some experience with a patient who doesn't dread appointments

 

Brilliant Teeth And Coral Gums

The Deseret News - Mar 13, 1926Browse

The Above is from the archieves of dentistry. Do read above what was the treatment for healthy white teeth and Pink Gums.