What can you offer that no one else can?
These are important questions and the answers are not simply
a case of - I am a dentist offering dentistry. Every dentist
has a unique style and way of doing things. E.g. you may be
extremely good at cooperating with very nervous patients or
you may enjoy endodontics. Determine what it is that you can
offer – your unique position within the market, which
compels your potential patients to choose you over and above
any other dentist.
These are important questions and the answers are not
simply a case of - I am a dentist offering dentistry.
Every dentist has a unique style and way of doing
things. E.g. you may be extremely good at cooperating
with very nervous patients or you may enjoy endodontics.
Determine what it is that you can offer – your unique
position within the market, which compels your
potential patients to choose you over and above any
The concern we as dentists should have is – how are we
going to market our services to an audience that will
actually be interested in what we have to offer. The
question is how to capture a TARGET AUDIENCE with
target audience is that part of the population
you believe will most benefit from your services.
Once we have this essential tool we will be marketing in
a way that will count towards increasing the likelihood
of potential patients. And they are potential
patients because the process does not terminate at this
point alone. We will then have to “entice” these
prospects to actually become patients of the practice.
But marketing correctly will give us this opportunity
to benefit these new patients.
If we simply market our services and attempt to
target everyone, we may be drawing in patients who
do not fit into our philosophies. This may utilize
considerable effort and time on our parts in attempting
to offer our services and advice to patients who may not
interested. This is a primary reason why many patients
often refuse to go ahead with recommended treatment.
your target audience
There are essentially two ways of doing this:
Deciding who will best
benefit from your unique position
Deciding on what actual
service your patients require from you.
These factors will enable you to generate leads
correctly and cost effectively.
Once the above factors have been considered, you will be
equipped with the knowledge of who you are targeting
with your strategies and this will allow you to work out
the demographics of how to find your target audience.
Once you know this, it simply a matter of choosing the
most cost effective and productive marketing tool.
line of any practice
Drawing in new custom is actually the life line of any
practice. And if we are to be successful at becoming
well known for our services and advice to potential
patients, then we need to implement our marketing plan
with great care so as not to miss any opportune
The number one is an extremely disliked number in
marketing. It implies the entire budget spent on one
strategy. If that particular method didn’t work then we
would have a negative return on investment. Our ability
to attract new patients may diminish, which in turn will
not allow you to grow as a practice. It often ends up
tying you into a vicious circle, which many find very
difficult to break away from.
For this reason embark upon as many strategies and
techniques as your planning and budget will allow. Your
marketing plan should work out all the possible ways you
are going to reach your target audience and at what