D e n t a l    F o l l i c l e               

             The        Monthly     E-newsletter                   Vol - I V    Number-  V   October 2009

In this Issue:

  • Editorial

  • News

  • DentistryUnited @ Rank 6 on GOOGLE

  • Laughter - The best Medicine

  • How To Make Your Marketing Money Work Harder Than Ever For You

  • Newly Discovered Gene-Network May Help Repair , Re-grow & Replace Dentition

  • VIDEO OF THE MONTH - Porcelain Veneers Part 1

  • CAUSE OF TOOTH DECAY ISOLATED -The Evening Independent Oct/19/1938




Editorial :

      Dear Fellow Dentist,

                        The year 2700BC in China gives  the first evidence of Mouth Rinse/Wash . The Greek & the Romans Continued the trend and Hippocrates advised salt+alum+Vinegar mixture. Olive Oil was a recommended in the Jewish scripture Talmud. In the Islamic era rinsing mouth with water thrice, before the five times obligatory prayer was a mandatory obligation which is practiced till date by Muslims across the globe. In 1960's Herald Loe of Royal Dental College @ Arthus in Denmark introduced chlorhexidine's application in mouthwash which perhaps till date remains the ultimate recommendation despite all the other agents including fluoride containing mouthwashes being made commercially available. The active ingredients of mouth rinses includes thymol, eucalyptol, hexetidine, methyl salicylate, menthol, chlorhexidine gluconate, benzalkonium chloride, cetylpyridinium chloride, methylparaben, hydrogen peroxide, domiphen bromide ,fluoride, enzymes and calcium. sorbitol, sucralose, sodium saccharine, and xylitol has been adding sweetness to the Rinse. Alcohol being the controversial carrier especially after  it was alleged to be a carcinogenic agent. Research has also indicated that sesame and sunflower oils as cheap alternatives compared to chlorhexidine. Sodium benzoate is normally the preservative , to preserve freshness .Hydrogen Peroxide in combination with Chlorhexidine is also tried , the other being the Hippocrates recommended Alum containing mouth rinse. The salt+warm water , mouth rinse is the home made simple mouth wash having a good number of "prescriptions" in the sub-continent and rest of the developing world.
Mouthwash also acts to decrease the incidence oral malodor and gives freshness to breath. Giving freshness to your practice is this edition of Dental Follicle

I welcome more and more of you to send your cases or articles for Dental Follicle .

mailto: dentistryunited at gmail dot com

Click here to join DentistryUnited
Click to join DentistryUnited

Yours truly

Dr. Syed  Nabeel

Editor of Dental Follicle & WebMaster

News :


                        DentistryUnited Ranks 6 on Google  for key word "Dentistry"

Laughter - The Best Medicine :

Dwayne is recovering from surgery in St Peter's, Chertsey, UK, having had a local anaesthetic when a nurse asks him how he's feeling.' I'm O.K. but I didn't like the four-letter-word the doctor used in surgery.'

'What did he say?' asks the nurse.






How to make your marketing money work harder than ever for you

Author: Dr. Bhavna Doshi  B.D.S Lon.

Dr Bhavna Doshi is an international lecturer, who has worked extensively with the National Media including Extreme Makeover UK.  She is the CEO of Dental WEALTH Builder, which primarily focuses on Practice Productivity, Cost-Effective Marketing and Growth Strategies

So many dentists invest in ventures with the hope of drawing in more patients to their practice. However, just because you have spent your hard earned money does not necessarily mean you are actually INVESTING, let alone anticipating new patients actually booking appointments and bring you an income.

When considering marketing strategies we need to have an investor mindset. Investors spend money for a return on investment, i.e. spend money to generate more money. In this case spend money to generate more income from our patients.

This is a very important topic which must not be overlooked because you will most definitely be wasting your potential investment opportunity and losing out on other strategies which may have generated you more income from the right caliber of patients.


Marketing is simply getting the right message to the right people via the right promotional media and methods. It can be done using a variety of resources - not all of which are expensive.

There are in today’s economic markets thousands of different strategies and techniques available to let people know about who you are and what you can do for them. The question is not “what can I do to attract patients?” the question should be “which strategy is going to best suit me?”

This way you will invest in the appropriate mediums which will make the best use of your resources. But before you consider these mediums, you will need to create the appropriate message to deliver to the appropriate audience.

Lead Generation

This is the essence of what all marketing should be based upon. Lead generation is basically all the possible ways in which you can create potential prospects. This term is essentially a business term and sometimes dentists fail to see themselves as business owners who have the ability to advertise and inform patients of what they can do for them, but who also needs to generate income to be able to best provide for their patients.

Dentists are scientists at heart and some find it very uncomfortable to blend business acumen together with the science of dentistry. But if the science is to be delivered aptly to the correct patient and in the most appropriate manner then, it would ultimately be in the best interest of your patient and their long term health, to combine business and science to produce effective and efficient dentistry.

The way to use lead generation strategy is to first understand your unique positioning in the market. Thereafter to understand who it is in the general population that you can benefit with your uniqueness. The final job is to simply pick and choose the correct marketing strategy that best works for you. Most dentists tend to pick the marketing strategy first and then look at their budget and fit the chosen strategy into their budget. The consequences of this can easily be seen in our current struggle for more new patients and in our attempts to come to terms with the best marketing strategies.

Development of your Unique Position

The following questions need to be answered:

  • What is it in dentistry which sets you apart?

  •  Why are you different?

  • What can you offer that no one else can?

    These are important questions and the answers are not simply a case of - I am a dentist offering dentistry. Every dentist has a unique style and way of doing things. E.g. you may be extremely good at cooperating with very nervous patients or you may enjoy endodontics. Determine what it is that you can offer – your unique position within the market, which compels your potential patients to choose you over and above any other dentist.

    These are important questions and the answers are not simply a case of - I am a dentist offering dentistry. Every dentist has a unique style and way of doing things. E.g. you may be extremely good at cooperating with very nervous patients or you may enjoy endodontics. Determine what it is that you can offer – your unique position within the market, which compels your potential patients to choose you over and above any other dentist.


    Target Marketing 

    The concern we as dentists should have is – how are we going to market our services to an audience that will actually be interested in what we have to offer. The question is how to capture a TARGET AUDIENCE with target marketing. 

    A target audience is that part of the population you believe will most benefit from your services. 

    Once we have this essential tool we will be marketing in a way that will count towards increasing the likelihood of potential patients. And they are potential patients because the process does not terminate at this point alone. We will then have to “entice” these prospects to actually become patients of the practice. But marketing correctly will give us this opportunity to benefit these new patients. 

    If we simply market our services and attempt to target everyone, we may be drawing in patients who do not fit into our philosophies. This may utilize considerable effort and time on our parts in attempting to offer our services and advice to patients who may not interested. This is a primary reason why many patients often refuse to go ahead with recommended treatment. 

    Discover your target audience

    There are essentially two ways of doing this: 

    a)    Deciding who will best benefit from your unique position 

    b)    Deciding on what actual service your patients require from you.

     These factors will enable you to generate leads correctly and cost effectively. 

    Once the above factors have been considered, you will be equipped with the knowledge of who you are targeting with your strategies and this will allow you to work out the demographics of how to find your target audience. Once you know this, it simply a matter of choosing the most cost effective and productive marketing tool. 

    The life line of any practice 

    Drawing in new custom is actually the life line of any practice. And if we are to be successful at becoming well known for our services and advice to potential patients, then we need to implement our marketing plan with great care so as not to miss any opportune strategies. 

    The number one is an extremely disliked number in marketing. It implies the entire budget spent on one strategy. If that particular method didn’t work then we would have a negative return on investment. Our ability to attract new patients may diminish, which in turn will not allow you to grow as a practice. It often ends up tying you into a vicious circle, which many find very difficult to break away from. 

    For this reason embark upon as many strategies and techniques as your planning and budget will allow. Your marketing plan should work out all the possible ways you are going to reach your target audience and at what cost.

Continued in Next Issue - Click Here For Next Issue

As a special Dental WEALTH Builder launch gift, I have packaged together a “7 Gift” compilation, one of which is “The Top Ten Biggest Advertising Mistakes in Dentistry” manual. To obtain your FREE gifts please go to  and sign in for these Gifts. 

Alternatively, you can e mail me on 




Newly Discovered Gene-Network May Help Repair , Re-grow & Replace Dentition

To Understand an issue it is best to go where it started says a classic quote. Dr.Todd Streelman of Georgia tech and team quoted To truly understand any part of the body, you must know how it was originally designed,”  A series of genes were mapped in Cichlids by Dr.Todd & team that perhaps are likely to be responsible for tooth growth over 500 million years ago.  Cichlids are able to grow, lose, and replace teeth throughout their lives. Through the evolution , mammals, in general, have lost this ability, but now that the gene networks are believed to be known, it may be possible to one day manipulate them for dental benefit.




VIDEO OF THE MONTH - Porcelain Veneers Part 1








The Evening Independent OCt  /19 /1938