How to make your marketing money
work harder than ever for you - Part 2
Dentistry students receive
scholarships from Japan
VIDEO OF THE MONTH - Porcelain Veneers
Part - 2
Powder Cleans And Whitens Tooth - As
Nothing Else Can .
Spokane Daily Chronicle - Sep 18, 1933
Bonaparte started his 100-day re-conquest of France in 1815
and the World's 1st commercial cheese factory established, in
Switzerland , lesser known name
Levi Spear Parmly, a
New Orleans started
prescribing silk floss to his patients and waged a long time war
against the oral interdental bacteria. The First
were patented in 1882 coinciding with the production of human-usable unwaxed silk floss by Codman and Shurtleft company. In 1888, B.T.
Mason wrapped a fibrous material around a toothpick and dubbed it
the 'combination tooth pick.& as
1st telephone message from a submerged submarine, by Simon Lake
commenced in 1898 ,Johnson & Johnson Corporation received the first
patent for dental floss. In 1916, J.P. De L'eau
dental floss holder between two
In 1935, F.H. Doner invented
'Y'-shaped angled Dental Floss Appliance.
In 1963, James B. Kirby invented a
tooth-cleaning device that resembles
an archaic version of today's
F-shaped floss pick.And today we
have "Powered Floss" much like the "Vibratory Tooth Brush". I hope
the practice management article in this issue helps you to floss out
the errors and enhances your productivity and service
welcome more and more of you to send your cases or articles for
Dental Follicle .
At 5 P.M. one Halloween afternoon, my dental
hygienist realized that she wouldn't make it to the store in time to
get snacks for trick-or-treaters. So she took home some free
samples from the office supply cabinet. That night she handed out
dozens of toothbrushes, toothpaste, and dental floss. The next
year, although she had bags of chips and popcorn, not one child came
knocking at her door
How to make
your marketing money work harder than ever for you - Part 2
Author: Dr. Bhavna Doshi B.D.S Lon.
Dr Bhavna Doshiis an international lecturer, who has worked
extensively with the National Media including
Extreme Makeover UK. She is the CEO of Dental
WEALTH Builder, which primarily focuses on Practice
Productivity, Cost-Effective Marketing and Growth
life line of any practice
Drawing in new custom is actually the life line of any
practice. And if we are to be successful at becoming well
known for our services and advice to potential patients,
then we need to implement our marketing plan with great care
so as not to miss any opportune strategies.
number one is an extremely disliked number in
marketing. It implies the entire budget spent on one
strategy. If that particular method didn’t work then we
would have a negative return on investment. Our ability to
attract new patients may diminish, which in turn will not
allow you to grow as a practice. It often ends up tying you
into a vicious circle, which many find very difficult to
break away from.
this reason embark upon as many strategies and techniques as
your planning and budget will allow. Your marketing plan
should work out all the possible ways you are going to reach
your target audience and at what cost.
Who is your
Why are they
your target market?
What is your
How are you
going to reach your market?
When are you
going to implement the strategies?
Where are you
going to implement the strategies?
How are you
going to monitor the effectiveness of the
methods you choose?
What are your
Monitoring the effectiveness of the marketing plan
Your practice can incorporate a very simple system which
denotes what source each new patient came from. This can be
worked out on a monthly basis to keep you in touch with how
effective your planning has been, especially if you don’t
want to waste any further marketing money on something that
isn’t generating any new custom.
COST PER LEAD = BUDGET SPENT ÷ NUMBER OF LEADS GENERATED
E.g. If your marketing budget allowed you to spend £7000 on
directory advertising and in one month you generated 100
patients from that lead ( source) then your cost per lead is
importance of this figure is to give you some useful
information on how to set you fees and on what income you
must generate from each new patient before you will see any
profits. Other factors obviously come in to play such as
running cost of each surgery, laboratory bills etc. However
cost per lead is still a good marketing indicator and
tool which gives you considerable information on how well
you have invested.
There are many other simple strategies and ways of making
your marketing investment count but target marketing
is one of the easiest to implement because it does not take
up much resource and its benefits are tremendous.
Target marketing is a simple and very easy strategy to make
sure all that you invest actually counts and works hard for
you. This technique indirectly also will assist in
increasing the number of patients accepting your
recommendations, simply because you have cleverly attracted
the right type of patients who want and need the services
you offer within your unique position.
Target marketing allows you to efficiently generate leads of
the most compatible nature.
As a special Dental WEALTH Builder launch gift,
I have packaged together a “7 Gift” compilation,
one of which is “The Top Ten Biggest Advertising
Mistakes in Dentistry” manual. To obtain your
FREE gifts please go to
www.dentalwealthbuilder.com and sign in for